Content marketing

Should operators be using blog content to drive traffic from social media channels?

In a series of monthly articles, Digital Footprints looks at the opportunities about the effectivity of using blog content to drive traffic to the operator’s website

Over the years, the way in which we consume content has changed drastically. While bloggers still write content for their own personal blogs, there seems to have been a switch to social media content and YouTube videos. However, according to recent statistics, 77% of internet users still read blogs. Despite the fact that 43% of…

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