SEO Tracker: Paddy Power Betfair edges closer to oddschecker in sportsbook market

In this month's SEO Tracker, Stickyeyes analyses trends in the sports betting search market

For a long time now, this column has looked at the sports betting market and our commentary has not necessarily been about which brands are leading, but rather the gap by which oddschecker leads the pack. Oddschecker has been the dominant brand when it comes to organic search visibility in the sportsbook market, and it’s…

Betfair | Data | oddschecker | Paddy Power | Search | Sports betting | Stickyeyes