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SEO Tracker: Has PokerStars’ double-domain approach backfired?

In this month's SEO Tracker, Stickyeyes looks at how poker brands are faring in terms of visibility and in particular how PokerStar’s double domain approach has performed

Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under 55,500 – more than seven times the visibility of the next biggest brand and more than the next 50 commercial poker search listings combined. The driver of that success,…

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