TV advertising

Screen wipe: How has Sky's gambling ad limit been received?

Should Sky’s pledge to voluntarily restrict gambling adverts to one per commercial break be applauded as a positive and altruistic move, or is it a cynical ploy to stave off a pre-watershed ban on betting ads?

The pervasiveness of gambling advertising continues to be very much the topic du jour in the UK right now. That and bet365 supremo Denise Coates’ divisive nine-figure pay packet. So when Sky announced it will limit gambling ads to one per commercial break, including during live sport, it caused quite a stir in industry circles…

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