Long read

Ready for action: Is the online gambling sector prepared for GDPR?

With GDPR coming into force this year, marketers know they have to be mindful of how they use customers’ personal data. But consumer wariness over the avalanche of CRM efforts is also posing questions about what branding means to the average punter

Words by Scott Longley "Complying with regulation is nothing new for the gambling industry,” says data protection legal expert Patrick Rennie from Wiggin about how the upcoming General Data Protection Regulation (GDPR) will affect the online gambling sector. “It actually might be an advantage for them,” he adds. “They know about these types of processes…

CRM | Data | GDPR | Long read | Wiggin