Racing Post’s Elliot Hackney on setting the pace in social

Newly-appointed head of content marketing talks to EGR about modernising RP’s video content and embracing Instagram

Racing Post hired Ladbrokes Coral’s former head of social media Elliot Hackney to lead the publisher’s newly-created content marketing function back in August. Hackney has been tasked with increasing online output for Racing Post, while his new content marketing team will take over social management from the newspaper’s editorial department. Hackney – a keen YouTuber…

Content marketing | Elliot Hackney | Interview | Live video | Racing Post | Social media