Q&A: Spotlight Sports Group CMO on branding a newly reformed B2B betting business

Gethin Evans chats to EGR Marketing about launching a new brand proposition during a global pandemic and how content marketing is key

Spotlight Sports Group launched in 2020 as the B2B-centric parent company of the Racing Post. The plan was to unveil the major brand repositioning at ICE of that year, and all went smoothly at the trade show until Covid-19 derailed the post-event marketing roadmap for the business. This left the company searching for other ideas…

B2B | Content marketing | Gethin Evans | Racing Post | Sports betting | Spotlight Sports Group | Strategy