Q&A: Raketech marketing chief on developing a brand-new look

Chief marketing officer Klas Winberg reveals the reasons behind Raketech’s latest rebrand

Raketech revealed a new logo in September amid a corporate rebrand designed to present the company as more than just a gambling affiliate business. The new design, described as “vibrant and lively” by CMO Klas Winberg, is intended to showcase Raketech’s expertise across market intelligence, conversion optimisation and digital marketing. The rebrand has been supported…

Affiliates | Klas Winberg | Raketech | Rebrand