Q&A: partypoker boss Tom Waters on returning the brand to former glories

EGR Intel goes heads-up with partypoker boss Tom Waters to discover how GVC has turned the brand from neglected write-off to PokerStars’ biggest competitor

In 2015, the bell tolled for one of poker’s trailblazing brands – partypoker. management had instead chosen to prioritise the core sportsbook offering and partypoker was cast out in the cold with no budget for product development or marketing initiatives. Indeed, Kenny Alexander, CEO of GVC, which snapped up in 2015, pulled no…

GVC | Interview | partypoker | People