Q&A: LeoVegas CMO on what makes the perfect brand ambassador

Louise Nylén chats to EGR about the operator’s localisation strategy and German football legend Lothar Matthäus

EGR Intel: Why are brand ambassadors so important for operators like LeoVegas? Louise Nylén: We believe that brand ambassadors provide a human face to a digital brand and increase brand awareness. We usually go for ambassadors who have the same traits as our brand – professional, fun, friendly, and great at what they do. This allows…

LeoVegas | People | Sponsorship | Sweden