Q&A: How the Buzz Bingo rebrand is causing a stir among younger players

Melanie Dayasena-Lowe talks to chief commercial officer Jamie Queen about Buzz Bingo’s recent rebrand and how it is attracting the younger generation to play bingo

In May 2018, Gala Leisure undertook a massive £40m rebranding exercise, following the sale of Ladbrokes Coral Group’s retail clubs to Caledonia Investments in December 2015. In a press release at the time, Gala Leisure said it hoped the re-launch would “re-energise local communities and reignite the allure of bingo and the buzz of playing”.…

Bingo | Buzz Bingo | Gala Leisure | Interview | Jamie Queen | Rebrand | Thomas Cook