Q&A: CEGO's chief exec on its marketing strategy and UK entry

CEGO chief executive Allan Auning-Hansen discusses the online casino operator's marketing strategy and recent entry into the UK market

EGR Marketing talks to Allan Auning-Hansen, CEO of online casino operator CEGO, about the advantages of in-house developed content and how it will give the firm an edge in the UK market. EGR Marketing: How would you define the approach you take to marketing your brands in the countries where you are live? Allan Auning-Hansen (AAH): We…

CEGO | Interview | UK