Oddschecker Q&A: Content is king

The Oddschecker team discuss plans for international expansion and the brand’s bid to become a household name through gambling coverage in the mainstream media

As was the case for many affiliate businesses, 2017 was a transitional year for Oddschecker. Its parent company, Sky Betting and Gaming, alienated the affiliate industry by slashing its ties with lead gen partners to weather the regulatory storm in the UK, while the odds comparison site has since repositioned itself around content and being…

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