Marketing is the key to success in Latin America

R. Franco Digital’s chief marketing officer Rubén Loeches on why intelligent marketing will be the key to success in Latin America’s newly-regulating jurisdictions

The international egaming industry is beginning to open its eyes to the emerging opportunities present in Latin America, with operators and suppliers in Europe’s mature markets jostling for position as new territories edge towards regulation. However, this rush for new business will not see all be successful. A strong gaming offer will be important, but…

People-based marketing | Regulation | Regulation