Long read

Managing the affiliate journey: Better out than in?

Affiliate management is a key revenue generator for every egaming firm in the business, but in an ever-changing regulatory environment, is it best to outsource or build in-house?

At some point, every gambling operator will have been faced with the decision whether to outsource their affiliate programme or build it in-house. Both choices come with obvious pros and cons, which will ultimately be weighed up and the best approach adopted by the operator depending on their business needs. This situation occurs in sports…

Affiliate programme | Affiliates | Bet365 | bgo | Income Access | Long read | TAG Media