TV advertising

Loyalty is dead but marketing is alive and kicking

Paddy Power persuades Rhodri Giggs to take aim at his disloyal brother Ryan in a masterstroke of marketing to promote the Irish operator’s new Paddy’s Rewards Club

Rhodri Giggs, the brother of Wales and Manchester United legend Ryan Giggs, was unveiled as the face of Paddy Power’s new ‘loyalty’ campaign in February. In the operator’s new tongue-in-cheek TV advert, Rhodri pokes fun at himself and his brother Ryan about their infamous fall-out in 2011. The two brothers hit the headlines that year…

Paddy Power | TV advertising