Long read

Long read: How the biggest US operators are using marketing to take market share

FanDuel, DraftKings and PointsBet reveal their intricate marketing strategies as the war to win the hearts and minds of US sports bettors continues

“It's just so different here,” says Johnny Aitken, US CEO of Australian gambling giant PointsBet. He is referring to the US sports betting market in America, which exploded onto the roadmaps of the world’s top-tier gambling operators back in May 2018, when the Supreme Court repealed its federal ban on sports betting. A marketing war…

DraftKings | FanDuel | Free-to-play | Long read | PointsBet | US