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Ladbrokes, True Geordie and the art of the influencer

With Ladbrokes recently walking away from its deal with a prominent YouTube personality, how much does influencer marketing really lend itself to the online gambling industry?

It’s 2019 and influencer marketing is through the roof. The practice has its problems *cough Fyre Festival*cough but the latest studies would suggest it is fast becoming the most effective way to advertise a product. There has been 83% year-on-year growth in influencer marketing spend in the US and Canada, according to marketing measurement company…

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