Ladbrokes Coral Q&A: Rock brands

Ladbrokes Coral Group’s Alexis Zamboglou discusses both brand’s World Cup marketing campaigns, whether there are too many pre-watershed betting ads, and why vociferous criticism from audiences is like water off a duck’s back

With a combined history of over 220 years and around 3,500 licensed betting offices, Ladbrokes and Coral are in the enviable position of being firmly-entrenched betting brands and household names in UK. Nevertheless, these two multi-channel betting giants, which were devoured by acquisition-hungry GVC Holdings in a deal worth as much as £4bn (completed in…

GVC | Interview | Ladbrokes | People | TV advertising | World Cup