TV advertising

Is Svenska Spel’s online casino ad ban a dangerous sign for the sector?

The early Swedish market leader could stand to benefit from the adoption of wider restrictions on advertising

It used to be common to describe egaming as a consumer marketing industry, but regulatory changes are making that an increasingly hard claim to sustain. Digital marketing is the heart of the business and additional avenues for marketing such as TV once restricted by legislation have opened up during the past decade, but they now…

Public Health Authority | Svenska Spel | Sweden | TV advertising

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