How to perfect brand activation with Paddy Power

The operator’s partnership with the Champions League of Darts provided a lesson in how to maximise event sponsorship

The Paddy Power marketing department has a well-earned reputation for being the best in the business. The Irish bookmaker has built up an unmistakable brand over the years and capitalising on event sponsorship has been a key tactic in helping to achieve that success. Paddy Power sponsored the 2019 Champions League of Darts which took…

Darts | Paddy Power | Sponsorship