Getting shirty: The rise of second-tier shirt sponsorships

Now that 17 of the 24 Championship clubs’ shirts are adorned with gambling company logos, EGR Intel investigates why operators have flocked to the second tier of English football and whether it is socially responsible

A great deal was made about the penetration of betting sponsorships in the Premier League last season. More than £45m was spent on top-flight betting partnerships for 19 of the 20 teams in the division, with Tony Bloom’s Brighton and Hove Albion the only exception. The influx was described as a “tipping point” by industry…

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