Gambling on a marketing return

With sport back on the agenda, the possibility reopens for betting brands to put themselves in front of the consumer. But with legislators paying ever closer attention, would a marketing splurge come at more than just a monetary cost? Scott Longley reports

When the Betting and Gaming Council (BGC) announced its members were instigating a voluntary ban on all TV and radio advertising for a six-week period in May, it was an acknowledgement of how central gambling marketing is to public perception of the industry and how it views its efforts with regard to responsible gaming. It…

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