Football Index Q&A: A ball market

Football Index CMO Mike Bohan speaks to EGR Marketing about the product’s fanatical users, its fervent social media community, and whether the concept of buying and selling shares in footballers can appeal to swathes of casual bettors

Hollywood legend Michael Douglas said that years after he starred in 1980s hit film Wall Street, fans would still tell him how the role he played as duplicitous corporate raider Gordon Gekko inspired them become to stockbrokers. You see, director Oliver Stone’s film pulled back the curtain on the testosterone-infused jungle of the ruthless trading…

Football Index | Interview | Premier League | Twitter