FAST TRACK CEO on the need for modern streamlined CRM tools

FAST TRACK CEO and co-founder Simon Lidzén highlights the importance of an effective segmentation and automated CRM process in retaining and acquiring players

“Companies who do not digitalise their operations within the next few years will cease to exist," claims FAST TRACK CEO and co-founder Simon Lidzén. Within the next few years it will become impossible for companies to succeed if they do not digitalise their operations. While CRM is still a manual process, current segmentation models are…

CRM | FAST TRACK | Interview