Content marketing

Don’t look a gift horse in the mouth

Bookmakers once again dished out free bets, money-back offers and other promotions for the Cheltenham Festival, but which operators won the war and was this year noticeably more restrained?

Boasting competitive equine action spread across 28 races with the crème de la crème of National Hunt racing, the annual Cheltenham Festival is an undisputed highlight in the sporting calendar. For UK-facing bookmakers, these four days in March continue to be one of the biggest events of the year in terms of turnover, as well…

Cheltenham Festival | Content marketing | Horseracing | Ladbrokes | Paddy Power | Sky Betting & Gaming | William Hill