Data: Betting brands struggled for visibility ahead of World Cup

In its latest column for EGR Marketing, Stickeyes gauges the early winners and losers for pre-World Cup betting search results

Even before the first ball was kicked in Russia, it appeared that the established bookmaking brands were finding it difficult to generate traffic from World Cup-related keyword terms ahead of the tournament’s opening game in Moscow. Britain’s bookies will be looking for another bonanza this summer, given that the tournament in Brazil four years ago…

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