Social media

Data: Balancing volume and engagement for betting brands

Digital marketing agency Stickyeyes looks at which sportsbooks are leading the way on social media

Social media is a key battleground in the world of sports betting, with brands investing heavily in celebrity partnerships and branded content that is designed to fuel their social media platforms and engage with both their existing customers and new audiences. But in such a crowded marketplace, getting the right balance between the volume of…

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