Covid-19's impact on affiliates: “Never before have our revenues been so quickly reduced”

As professional sport gradually makes a comeback, EGR Marketing speaks to a trio of sport-centric affiliates to hear how they have been coping with the lack of action as traffic and revenue streams suffer during the pandemic

When Arsenal manager Mikel Arteta tested positive for coronavirus on 12 March, forcing the club’s first-team squad into isolation, it signalled the beginning of the end for the Premier League in the near future. Shortly after, all matches in England were suspended alongside a pan-European shutdown of football, leaving slim pickings for bettors. The only…

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