Cloudy prospects on sponsorship and white labels

White labels and sports sponsorships are two connected areas of concern for the anti-gambling lobby. But the two strands of criticism obscure more than they illuminate and particularly in the case of white-label partnerships, threaten to throw the baby out with the bathwater should they be legislated out of existence. Scott Longley reports

The announcement ahead of the new football season that Leeds United had signed a shirt sponsorship deal with Asia-facing bookie SBOTOP gave off the feel of the end of an era rather than the new start represented by the club’s promotion to the Premier League. A lot has changed in the 16 years Leeds has…

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