Checkd Group looking forward to social media battle ahead of Cheltenham

With the Cheltenham Festival creeping closer, it is vital that operators get their campaign plans in order, stresses Checkd Group’s Head of Paid Media Dylan Casey

The competition for attention on social media has never been as intense. In the great battle for online eyeballs, Twitter recently experimented with a set of changes that saw ads on mobile devices displaying at set points inside conversation threads. Social media platforms are having to come up with new products and fresh implementations of…

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