Changing the game: Where next for shirt sponsorship deals?

The oversaturation of the Premier League marketing space is causing sportsbooks to look elsewhere, but do sponsorships of other sports provide a worthwhile investment?

The Premier League is the most watched sports division in the world, broadcasting to approximately 4.7 billion people worldwide. However, many of these viewers don’t tune in for the spectacle or the drama – they watch exclusively to bet on the competition. So it’s no wonder gambling firms are constantly fighting for advertising space. “The…

Premier League | Shirt sponsorship | Sponsorship