Long read

Can community spirit help ease the pressure on under-fire football sponsorships?

As Kenny Alexander asks the industry to follow GVC by banning gambling ads and sponsorships, Kindred Group’s 32Red shows how football partnerships can be used as a power for good

GVC Holdings CEO Kenny Alexander caused quite a stir in the industry in April when he announced his firm would be calling for a total ban on televised sports betting advertising. Alexander insisted the soon-to-be implemented whistle-to-whistle ad ban would not go far enough in efforts to reduce the amount of gambling marketing, adding that…

32Red | GVC | Kindred Group | Long read | Sponsorship | TV advertising