Campaign of the month: Sainsbury’s

British supermarket giant debuts Christmas campaign focusing on the importance of family

Sainsbury’s has released a trio of Christmas ads celebrating the importance of family and food. The television ads, which were debuted on staggered released on the 14, 16 and 19 November, feature three families connecting and reminiscing over Christmases past. The first, ‘Gravy Song’, tells the story of a daughter phoning her father excitedly about…

Campaigns | TV advertising