Campaign of the month: Oatly

Swedish oat drink giant hoping new ad campaign acts as a springboard for a switch to a plant-based diet among elders

Oatly has launched its first UK TV, digital, print and social campaign with a focus on shifting a stubborn middle-aged demographic towards a plant-based diet. The Swedish oat drink company has launched ‘Help-Dad’ to start a dialogue around changing consumer behaviours to eat and drink in a more sustainable way. The TV shorts flip the…

Campaigns | ITV | Sweden | TV advertising | UK