Campaign of the month: McCoy’s

UK snack brand taps creative agency Engine to develop puppet-filled ad campaign

McCoy’s crisps has unveiled a new advertising campaign which introduces “The Beast”, a monstrous creature whose hunger can only be quelled by the snack. The KP Snacks brand has revealed a 20-second and 10-second short featuring the creature, which will run across TV and on-demand services. The ads were directed by Blinkink’s Joseph Mann and…

Advertising | Campaigns | UK