TV advertising

Campaign of the month: Direct Line

UK-based insurance company refreshes TV ad campaign to feature classic superheroes

Direct Line has launched a major new advertising campaign that features some of the world’s most iconic heroes including RoboCop and a Teenage Mutant Ninja Turtle. The ‘We’re on it’ campaign replaces the insurance firm’s ‘Fixer’ campaign, which saw Pulp Fiction and Reservoir Dogs star Harvey Keitel play Winston Wolfe since 2014. https://www.youtube.com/watch?v=Q6mv1c-2NNM In ‘We’re…

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