TV advertising

Campaign of the month: Co-op

Retailer partners with foodbank charity FareShare to feed the hungry during the coronavirus outbreak

British supermarket chain Co-op has launched a new charity advertising campaign to support foodbank FareShare during the coronavirus pandemic. The retailer took the decision to pull its Easter television advertising campaign and instead promote the work of FareShare across airtime worth £2.5m. Produced in partnership with creative agency Lucky Generals, the advert features real Co-op…

Brand | Co-op | TV advertising