TV advertising

Campaign of the month: Battersea

Battersea addresses misconceptions about animal shelters in new TV ad

Animal charity Battersea has launched a brand-new campaign, dubbed Rescue Is Our Favourite Breed, directed by two-time BAFTA and two-time Emmy award winner Mateo Willis of Frozen Planet fame. Created by agency FCB Inferno, the campaign aims to transform the way society views rescues, to address the misconceptions, and shift perceptions to reframe the category…

Brand | TV advertising