Brand recognition: Betway CEO on the power of prestige sponsorship deals

EGR Marketing catches up with Anthony Werkman to hear about the operator’s continued above-the-line marketing assault and the key role sports sponsorship plays in brand exposure

Despite having been established back in early 2006, it’s only in the past five or so years that Betway truly started flexing its marketing muscle with the deployment of eye-catching TV and digital ad campaigns, as well as striking high-profile sports sponsorship deals. Indeed, any sports fan in the UK can’t fail to have noticed…

Affiliates | Anthony Werkman | Betway | Football | Horseracing | Interview | Premier League | Sponsorship