Affiliates

Bet365, Betway and Betfair are the industry’s leading affiliate advertisers in the Americas in winter 20/21

Online Gambling Quarterly takes a closer look at the top advertiser brands on affiliate sites in the Americas

To benchmark brand/operator presence on affiliate websites, the Online Gambling Quarterly looked into the affiliate sites that appear among Google’s top 50 results for 20-30 betting- and casino-related keywords. Researchers then analysed the advertisers/brands (gambling websites) featured on each of the affiliate sites ranked. The number of affiliates that were among the top 50 Google…

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