Social media

Analysis: Socially unacceptable

In the wake of what has been an extremely damaging and costly period for Facebook, new research suggests younger users are still abandoning the platform in their droves. Should marketers be worried or is the exodus merely a drop in the ocean?

At the crack of dawn on 25 September, Tom Warren, the outspoken senior editor at technology news site Verge, fired up Twitter and announced to his 75,000 followers that he had deleted the Facebook app from his phone. “I don’t miss it at all” he tweeted triumphantly, accompanied by a neatly arranged set of characters…

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