TV advertising

Analysis: Is brand-led advertising en vogue?

William Hill’s pivot to brand-led marketing has been a step change for TV betting ads, but will other operators follow suit and does it make a difference below-the-line?

In April 2019, William Hill recruited then-boxing champ Anthony Joshua to lead a new-look TV advertising campaign that focused on the operator’s brand heritage and safer gambling initiatives. London-born Joshua became a William Hill brand ambassador back in 2018, but this was the first time the heavyweight had been used in an above-the-line (ATL) ad…

Anthony Joshua | Brand | Brand ambassador | TV advertising | TV advertising | William Hill