Content marketing

Has Paddy Power proven there is still life in print?  

Famous for its ability to zig when others zag, Paddy Power is never afraid to push the envelope when it comes to marketing. But was producing a one-off football magazine from scratch with a print run of over a million copies worth the gamble?

Print is dead, or so we’re often reminded. While this exaggerated prophecy on print media’s future probably vexes those purists who still enjoy thumbing through inky newspapers or glossy magazines, there is no escaping the inexorable shift of eyeballs to digital channels. For many, buying physical newspapers and magazines is an outdated or alien concept,…

Content marketing | Football | Magazine | Paddy Power