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All broken down: Will the fragmentation of live sports coverage harm betting turnover?

With online channel Eleven Sports and online retail giant Amazon entering live sports broadcasting in the UK, Julian Rogers examines what impact increasing fragmentation of coverage is having on operators’ brand exposure and betting turnover

Not so long ago, following sports as an armchair fan in the UK was a fairly straightforward and painless experience. Subscription satellite service Sky Sports had the lion’s share of sport, with terrestrial channels picking up bits and pieces, including the so-called ‘crown jewels’ such as the World Cup and the Olympics. Then, in 2012,…

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