Ahead of the curve: An exclusive interview with William Hill's marketing director

Since taking the marketing reins at William Hill, Kristian Welch has completely shifted its approach to one focused on digital-first and data-driven acquisition. Welch explains how he plans to take the operator to the next level

"We are on a fast track to catching up, but the question now is what comes next,” Kristian Welch tells EGR Marketing from William Hill’s Gibraltar HQ. Getting ahead of the curve is a recurring theme in our interview with Hills’ marketing director – which is a far cry from the narrative coming from the…

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