TV advertising

Advert regret: Is GambleAware's latest campaign the best use of industry donations?

EGR investigates whether the Bet Regret campaign is having the desired effect or if the money should be spent elsewhere

It’s clear that over the past few months the online gambling industry has been tackling the issue of responsible gambling head on. But when charity GambleAware launched its latest gambling-harm awareness campaign Bet Regret in February, it received a rather mixed reaction. In its first campaign by London agency M&C Saatchi, Bet Regret aims to…

Bet Regret | GambleAware | Sky Betting & Gaming | TV advertising