Long read

A new chapter for Catena Media

Interim CEO Henrik Persson Ekdahl talks to EGR Marketing about handing over the keys to his beloved business before the super affiliate takes aim at the financial lead generation market

Like so many leading gambling affiliates, Catena Media is a business born of humble beginnings. Its founders, childhood friends Erik Bergman and Emil Thidell, kick-started the company from a basement in Thidell’s parents’ house where the pair worked around the clock to drive traffic with the help of just one employee. That was until, in…

Affiliates | Catena Media | Henrik Persson Ekdahl | Long read | M&A