The EGR Power Affiliates 2018 rankings are sponsored by Mansion Group
Welcome to the 2018 edition of EGR Global’s annual Power Affiliates rankings
To view the EGR Power Affiliates rankings, please click HERE (for EGR Marketing subscribers only).
The egaming affiliate space has arguably transformed this year more than ever. Regulatory headwinds have made it more difficult for budding start-ups to carve out relationships with compliance-mindful operators, while the super affiliates keep on growing with their reputations intact and portfolios bulging.
As a result, the Power Affiliates list this year has been narrowed down to 25 of the most successful affiliate businesses in the gambling industry, as we felt comparing Better Collective or Catena Media with much smaller affiliates was no longer viable. There are no more verticals, so affiliates will no longer be separated by sports, casino, poker and bingo. They either make the list or don’t.
EGR has also revamped how the list is compiled to ensure the process was far more objective. Each judge was asked to pick their top 10 affiliate companies, marking every company out of five in five specific criteria, including business/commercial success, appetite for M&A and regulatory/compliance procedures. To be considered, each company had to receive at least two nominations and their total score from all judges were then added up.
Our nine judges, which includes affiliate managers, consultants and digital marketing experts, were handpicked to ensure we had a panel with an unparalleled level of insight into the egaming affiliate market. What we are left with is what we believe is a comprehensive rundown of the biggest online gambling affiliates operating in the sector today.