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Webinar: Identifying at-risk gambling behaviours using predictive modelling

Improving understanding of customer behaviours and being proactive with responsible gaming measures is top of the priority list for most operators currently. One of the most effective ways this can be achieved is through predictive modelling for early identification of “at-risk” customers.

This webinar, in association with Optimove, focuses on how to use predictive modelling to improve understanding of customer behaviour and identify problem gamblers through data understanding, variables selection and model application and analyses.

Speakers include:

Motti Colman, director of new business, Optimove

Jonathan Inbar, marketing data scientist, Optimove

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